Brooke R. Gerstein-Salerno
516.806.8305 | brookegerstein@gmail.com
Destilaria Maison Leblon (Bacardi Ltd), Regional Specialist November 2018-June 2019
-Curated and managed 40-50 key account support and development
-Executed plan and programs for Leblon Cachaça across the Dallas Fort Worth Metroplex
-Trained and assisted with distribution/ menus of Leblon Cachac?a in both on and off premise accounts
-Executed promotions and special events throughout Dallas and Texas markets
WINEandWEAR, US Market & Industry Consultant January 2015-December 2018
-Held various educational wine & spirits tastings (Google, American Leisure Company, Reebok) -Consulted on branding and concept
development (Blason Louis)
-Created wine lists for restaurants, bars, and other outlets
-Provided private cellaring services
-Trained and managed promotional staff for tastings (Double Cross Vodka, Pernod Ricard USA)
Burgundy Swine, Wine Director & General Manager January 2018-December 2018
-Led opening team of 2,000 sq ft wine bar and retail store in Victory Park, Dallas
-Curated wine list, created all operational guidelines and service standards
-Managed all private events, classes, partnerships, annual budget, sales, and inventory
-Provided staff and consumer education courses and seminars
Gemma Dallas, Beverage Manager February 2017-October 2017
-Curated $3mm wine program among two fine dining restaurant concepts
-Wine Program of the Year, CultureMap Tastemaker Awards, Dallas 2017 & Two Stars, The World of Fine Wines’ World’s Best Wine
Lists 2017
Excelsior Wines Marketing Associate April 2016-September 2016
-Developed and Implemented national marketing activations and programs, including MIRs, displays, digital campaigns, partnerships,
and chain store and restaurant programs
-Created educational and sales support tools such as sell sheets and technical sheets
-Led tastings for the sales force in the NY metro area
-Executed digital marketing strategy and aligned with national and regional promotions
Adventure Wine, Educator & Consultant April 2015-September 2016
-Clients Included: Achaval Ferrer, Vinho Verde, Sur de France
-Led in-store tastings for several wine brands and wine regions throughout the New York Metro area -Assisted in seminar planning and
ad-hoc public relations activities
Sopexa USA, Education & Events Manager January 2015-July 2015
-Clients Included: Bordeaux, Bourgogne, Cognac, Chablis, Prosecco, Beaujolais, Loire, Rhone
-Created educational programs to implement throughout the US with $1.5M Annual Budget
-Coordinated and produced trade-focused educational seminars and events on behalf of various wine and spirits bureaus from
European regions within all major US markets for 200+ attendees
-Maintained annual events calendar and managed database, all logistics for pre- and post-events
Empire Merchants, The Charmer Sunbelt Group, Wine & Spirits Sales May 2014-August 2014
-Contributed to the sale of $250,000+ of product in initial super high volume client account acquisition
-Created on and off-premise training guide and reference information for metro New York’s sales representatives -Collected data and
analyzed high end champagne pricing strategy
Education
Masters of Communication Management (MCM), Annenberg School of Communications & Journalism, University of Southern
California (USC)
Bachelor of Science (BS), School of Hotel Administration (SC Johnson College of Business), Cornell University
Other Details
Languages: fluent Spanish, Proficient in Portuguese, Elementary Hebrew
Skills: proficient in SPSS, and Microsoft Office Suite, Certified Sommelier by the Court of Master Sommeliers, Servsafe Manager &
Server, TiPs Certified, TABC Manufacturer’s Permit & Server’s Permit, Specialty Tea Institute Level II: Foundation Series, DipWSET
Candidate by the Wine and Spirits Education Trust (WSET)