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Dana W. Berlin Dwbbbb@yahoo.com
www.linkedin.com/in/danawberlin
Flower Mound, Texas • 832.922.0855
Summary
Vice President / Director of Operations / Head of Operations
Proven track record of guaranteeing customer satisfaction and delivering exponential revenue growth
through actionable strategies and plans across hospitality sector.
Commercially adept and strategically focused professional, earned repeated promotions for rebranding image
of multiple organizations as per quality, budget, and people development. Accelerated career of increasing levels
of financial and operational standards through service excellence. Demonstrated ability to lead start up,
turnaround, or high growth operations by building cohesive and top performing teams. Instrumental at
encouraging creativity, developing marketing plans, and fostering collaboration with all departments. Articulate
communicator, known for displaying high ethical standards, integrity, and confidentiality to exceed client’s
expectations. Recognized for providing all responsibilities with empathy, effective communication,
collaboration, and adaptability.
Areas of Expertise
• Project Plans & Implementation
• Operations Management
• Promotional Campaigns
• Team Leadership & Development
• Human Resource Management
• Guest / Audience Management
• Due Diligence & Acquisition
• Complex Problem Resolution
• Financial Performance & Analysis
Career Experience
Director of Operations, DWB Enterprises, Flower Mound, TX 2020 – Present
Performed various consultative services proactively for hospitality companies and individuals on contract basis.
? Drive operational excellence by updating and deploying effective hospitality functions.
Director of Operations, Touchstone Golf & Bob’s Steak House, Fredericksburg, TX 2017 – 2019
Established a full-service restaurant and bar while leading project from inception to completion with concept in
clubhouse. Conducted detailed market assessment of steakhouse concept for future expansion, involving design,
brand name, menu, financial metric systems, and human resource needs.
? Achieved successful retrofit and outcomes by delivering best plans and practices.
Director of Operations, Topgolf International, Inc. Houston, TX. / Salt Lake City, UT 2015 – 2017
Gained organizational targets by managing opening and evolving frameworks successfully, involving pre-
development phases. Led the recruitment of talented staff, including management team of 26, facilities team of
18, and 500+ hourly staff. Enhanced personal capabilities of leaders at every level through work prioritization and
leadership. Enabled the promotion of Regional and Director Positions for company’s growth.
Dana W. Berlin
? Directed day-to-day business operations from construction through operational success of an $18.5M
eatertainment facility.
Senior Vice President of Operations, Midway R&D Group Senior Vice President of Operations 2008 – 2014
? Provided successful operation of a restaurant group with an emphasis on acquisitions.
Vice President of Operations, L. Enterprises, Max’s Wine Dive / Tasting Room, Houston, TX
? Successfully deployed Wine bar concept operation and analysis for future expansion, involving design,
menu, financials, metric systems, and human resource needs.
Vice President of Operations, Crawford’s Boardroom, Acquisitions / Catering, Houston, TX
? Performed as integral operator within a Catering and Restaurant Creation and Acquisition company.
Senior Vice President COO Landry’s Joe’s Crab Shack U.S, Landry’s Inc. Houston, TX 1991 – 2008
Senior Vice President Landry’s Joe’s Crab Shack U.S, Landry’s Inc. Houston, TX 1991 – 2008
Divisional Vice President COO Eastern Division Landry’s JCS / Divisional Vice President, Eastern Division
Landry’s JCS / Senior Director, New Restaurant Operations Landry’s JCS / Director of New Restaurant
Operations Landry’s JCS / Senior Manager, New Restaurant Operations Landry’s Restaurants
? Spearheaded operations of 148 restaurants nationwide with 440M revenue. Applied exceptional guest
satisfaction, advertising, site selection, infrastructure development, purchasing, culinary, design,
training, and financial efficiencies.
Additional Experience
Piccadilly Cafeterias Corporation, General Manager Houston, TX
Ralph N Kaccoo’s Restaurants, General Manager New Orleans, TX
Combustion Products Corporation, Operations Director Houston, TX
Education
BBA, University of Houston