Lanna L. Balkcom
832.762.7378 lannabalkcom@yahoo.com
9011 Belle Glen Drive, Houston Texas, 77099
OBJECTIVE
A challenging and rewarding position as Director of Catering, Sales and Marketing in a progress-oriented company that offers diverse
job responsibilities and growth opportunities
SUMMARY
Director of Sales and Catering with over thirty plus years (30+) extensive experience with private city clubs and country clubs, hotels,
and numerous banquet facilities. Proven experience in sales and catering complemented with marketing. Ability to gain account
loyalty and proven long-time partnerships with brides and top companies. Responsible for facility management, operations,
administration, budgeting, security management, training & education analysis, public & motivational speaking, customer relations,
research & investigation, reports & forecast developments, preparing correspondence, generating reports, responding to inquiries,
handling telephone calls, generating sales, meeting and exceeding budgets.
EXPERIENCE AND ACCOMPLISHMENTS
2018 to 2020
Director of Catering
Pine Forest Country Club
18003 Clay Road
Houston, Texas. 77099
281-463-0900
• Responsible for selling, planning, coordinating, and overseeing the service of all aspects of private events such as
wedding receptions, social events, holiday parties, corporate meetings, and PGA tours which utilize both 27-hole golf
courses/clubhouse
• Prepare quarterly expectation plan focused on aggressive marketing and sales techniques to achieve
departmental budgeted sales plan of $1.5 million and above
• Building strong and personal relationships with families and members during their events aimed for guest
satisfaction and assurance of success from start to end
• Maximize the Club’s profitability for all catered functions by actively up-selling unique design concepts
and food and beverage menu items
• Collaborate with the Executive Chef to redesign numerous menus including weddings, banquets, pool
parties, meetings, and special- themed events for club members
• Respond promptly and attentively to customer and member inquiries via telephone, email, and site visits
2014 to 2018
Director of Catering and Special Events, Platinum Club of America
The Club at Carlton Woods (Nicklaus Course)
One Carlton Woods Drive
The Woodlands, Texas 77382
281.863.5800
and
The Club at Carlton Woods (Fazio Course)
One Carlton Woods Creekside Drive
The Woodlands, Texas 77389
281.863.5700
• Responsible for selling, planning, coordinating, and overseeing the service of all aspects of private events
such as wedding receptions, social events, holiday parties, corporate meetings, and PGA tours which utilize both 18-hole golf
courses/clubhouses
• Prepare quarterly expectation plan focused on aggressive marketing and sales techniques to achieve
departmental budgeted sales plan of $1.5 million and above
• Building strong and personal relationships with families and members during their events aimed for guest
satisfaction and assurance of success from start to end
• Maximize the Club’s profitability for all catered functions by actively up-selling unique design concepts
and food and beverage menu items
• Collaborate with the Executive Chef to redesign numerous menus including weddings, banquets, pool
parties, meetings, and special- themed events for club members
• Respond promptly and attentively to customer and member inquiries via telephone, email and site visits
2010 to 2013
Director of Catering
Sugar Land Social Club, Mentha LLC
Sugar Land, Texas
• Established a new facility from ground up
• Assisted in the day to day operations of the restaurant and the club lounge
• Managed the banquet facility
• Booking events through cold calling and trade shows
• Maintained long-time relationships with the Chamber of Commerce and former clients
2002 to 2010
Owner and General Manager
Sugar Land Ballroom LLC
Stafford, Texas
• Negotiated and executed local and national contracts
• Worked with clients to identify needs, opportunities, and resolutions for enhanced customer satisfaction
• Directed sales and profitability in this full-service banquet facility founded in 1999
• Developed and market a successful off premise catering
• Staffing and human resources/employee relations
• Responsible for directing the overall operations of the facility
• Ensuring total guest /client satisfaction while increasing sales and profit through excellent execution of the
operation standards and guidelines
• Profit and loss management including optimization of profits by controlling food and labor costs
2000 to 2002
General Manager/Director of Catering
Rosemary’s Garden
Houston, Texas
• Position required me to generate sales through cold calling and participation in bridal shows
• Responsible for achieving an annual budget of $750,000
1992 to 2000
Director of Catering
Sweetwater Country Club
Sugar Land, Texas
• Generated and maintained a budget of over 1.5 million dollars through member functions, golf outing and
other social and corporate events.
EDUCATION
• Northwestern Academy, Montego Bay Jamaica W.I., Diploma
• St. James Business School, Montego Bay, Jamaica WI, Degree
• Houston Community College, Business Management, Degree
ASSOCIATIONS:
• Association of Catering Executive (NACE), 1985
• National Association of Women in Business
• Association of Bridal Consultants, 1987
ADDITIONAL SKILLS
Proficient in JONAS, Microsoft programs, Cater Ease, Club Cater, Club Essential
REFERENCES:
The Club at Carlton Woods, Nicklaus, and Fazio Courses, 281.863.5800
Decor to Remember, Giang Tran, 713.494.7000
Samuel C. Beale Law Firm, Joy & Samuel Beale, 832.493.6370
Williams and Hope, Aubrey Hope, 817.932.5512
Network Product Resources, Michael Gardner, 832.790.5531