Leonard Silva, C.H.A. 2231 Des Jardines St. Houston, Tx. 77023 Phone: 713-858-7192 Email:leosilva@aol.comObjective: To manage a Branded Hotel using all acquired skills to realize financial goals, product quality and guest satisfaction. I am IHG and Hilton Certified with over twenty years of management leadership. I have strong management and bilingual communication skills. I have the ability to provide and set employee’s expected performance levels. I am very knowledgeable of employment laws and regulations. I have the ability to manage difficult employee or guest situations and deal with people of all ages and background. I effectively work with quality standards and bottom line profitability.Through my wide range of education and experience, I can take proactive measures to identify and prevent issues that could result in negative situations. I have a proven background in financial management, budgets, business planning, sales and marketing, food and beverage, staff requirements, implementing operational procedures and P&L growth.April 2019 to January 2020The Red Lion HotelHouston, Texas Responsible for all Operations of a Full Service 350 Room Hotel, Assure compliance of all Standards, Policies and Procedures. Repositioned the Hotel within the comp set to establish a fair market share. Rebuilt profitability and flow through to bottom line by establishing sales and marketing direction, controlling labor costs, food and beverage costs and operational expenses. 2017 to March 2019Integrated Hotel SolutionsHouston, Tx.Regional DirectorResponsible for five hotels and the daily operations.Through my wide range of education and experience, I have extensive skills in all facets of hotel operations including financial management, annual budgets, capital plans, sales & marketing, cooking, catering, menu planning and foremost, employee training for all team members. I have the proven experience to manage and achieve company goals while controlling costs and expenses. I can establish profitability by management controls, establishing sales & marketing direction and developing measurement standards for Hilton and Holiday Inn properties.2011 to 2017: The Holiday Inn Express & Suites, Houston , TX. General Manager* Assure compliance with Holiday Inn standards, and procedures. * I have improved the Quality Assurance status from default to acceptable. * Responsible for all facets of the hotel’s operations including financial management, budgets, forecasts, employee training, sales & marketing, corporate travel and P&L growth.* I have rebuilt profitability by establishing sales and marketing direction and developing measurement standards.* I have assumed ownership and restructured hotel operations to achieve revenue goals while controlling costs.2008 – 2011 Hampton Inn & SuitesGeneral ManagerResponsible for all facets of the hotel’s operations including financial management, budgets, forecasts, employee training, sales & marketing, corporate travel and P&L growth. Expanded territorial sales to meet and exceed budget. Received company’s highest sales award three years in a row.Developed a sales training course to compete in an overbuilt market.2007-2008 The Lofts on Post Oak. Houston, TX. 250 Rooms Full Service General ManagerThe Lofts on Post Oak is a Four Star, Mixed Use,High Rise Extended Stay Living Community.* Maintained a close relationship with the HOA Board of Directors and Residents.* Ensured staff received proper training for each position including safety training.* Developed budget plans and monitored cost controls daily.* Handled and resolved all guests, residents and employee issues.* Trained and developed a Four Star Valet and Concierge Service* Inspected guest rooms daily including common areas and each department.* Conducted property walk around and maintained a high visibility with residents, guests and employees daily. * Reviewed daily audits, daily reports, rate structure, employee work schedules and operating expenses. 1999-2007 Midtown Terrace Downtown/Medical Center, Houston, TX. 298 roomsGeneral Manager* Developed new target markets that increased room sales growth by 8% * Developed Budgets, 90 Forecasts, Sales, Business, Food and Beverage and catering plans. * Developed strategic partnerships that leveraged resources and drove incremental business.* Developed new markets that drove the occupancy and repositioned the property to compete with the comp set.1997-1999 Lago Vista Clubs and Resort, Lago Vista, TX. 250 rooms Full ServiceGeneral Manager * Developed an aggressive sales and marketing plan to compete with chain affiliated competitive properties. * Maintained and operated a 7100 yard golf course.* Maintained a constant 30% to 33% food and labor cost for three restaurants and two bars.* 12 to 15% pouring cost for two bars.* Implemented training course for front desk and reservation agents to increase sales and conversion ratio. 1994 – 1997 Holiday Inn Resorts, Laredo, TX. Full ServiceGeneral Manager:Holiday Inn on the Rio 200 rooms* Developed and implemented a program to cross train an employee work force capable of meeting current and future staffing needs.* Expanded sales to include mass market accounts in Spring Break Colleges, Winter Texans, Mexico City, Guadalajara and Monterrey Mexico.1991 -1995 Holiday Inn Hotel and Conference Center, Oklahoma City, OKGeneral Manager* Expanded territorial sales to meet and exceed budget. * Received company’s highest sales award three years in a row.* Developed a sales training course to compete in an overbuilt market.1985-1990Holiday Inn Beach Resort, South Padre Island, TX*Developed a program to cross train employees to multitask during the slow season.* Developed an aggressive sales and marketing plan to compete with competitive properties. * Maximized all revenue during high season and minimized costs during off season.Education:* Pan American University, B.A. Education* Hampton Inn General Manager Certification Course* Holiday Inn General Manager Certification Course.* Holiday Inn Sales & Marketing Course.* C.H.A. Hotel Certification. * Fluent SpanishActivitiesGreater Houston Convention and Visitors Bureau, Attraction and Promotions Committee.Greater Houston Hotel / Motel Association.Hobbies: Golf, tennis, racquetball, playing the Guitar and Piano.Former AffiliationsSeabrook Chamber of CommerceSeabrook Visitors Bureau Board MemberLaredo Hotel Motel Association, PresidentLaredo CVB Attractions and Promotions Oklahoma City Hotel Motel AssociationSouth Padre Island Tourist Bureau Advisory Board MemberReferences:1. Debra Tubig IHG Regional Director. 281-732-31742. Mr. Raj. Patel, Former Employer, 832-814-42453. Mr. Ajay Jain, Former Employer, 281-546-03294. Ms. Val Moore , Business Friend 832-725-79295. Rushi Patel , Hotel Owner, 832-515-55726. Leo Loredo Business Friend , 281-236-9882
