Houston, Texas (TX) | 281 798 8560 |


Driven, focused and collaborative Business Leader and Marketing Strategist with over 20 years of professional
experience including 13 years as an entrepreneur. Deft at developing & executing strategic business plans, steering
process improvement, and implementing industry best practices to support business growth. Successful and results
driven-with extensive knowledge of marketing optimization, supporting the formulation of integrated and
strategically focused campaigns and scalable solutions, with key focus on brand visibility, market penetration, and
stakeholder engagement. Experienced in maximizing value of strategic partnerships, and cultivating brand loyalty,
with proven expertise in development of successful customer centric marketing approaches. Strategic and
commercially sharp leader; excellent track record of leading negotiations and turning challenges into opportunities.
Significant experience in presenting at Board, Executive, and community levels.


v Event Marketing Strategy
v Event Production
v Market Analysis
v Community Engagement
v Stakeholder Management
v Marketing Plans
v Brand Management
v Digital Environments & Social Media
v Project & Campaign Management
v Integrated Marketing Strategies
v Experiential Activation Design
v Engagement & Relationship Building
v Domestic & International Marketing
v Customer Relationship Management
v New Business Development
v Team Engagement
v Driving Brand Initiatives
v Social Media Management
v Contract Negotiation
v Market Strategy & Planning
v Project Accounting


Santa Maria Hostel Jan 2017 – Present
401(C) non-profit organization based in Houston, Texas; focusing on recovery support, prevention, services and
housing for mothers and children with substance use and mental health disorders.

Marketing Manager (2018 – Present)

Marketing Coordinator (2017 – 2018)

Functioned as the organization’s ambassador while spearheading in pioneer roles instituted in Santa Maria Hostel
to enhance reach, establish a robust brand image, support fundraising events, and formulate innovative social
media marketing campaigns. Supported senior leadership in production and management of large-scale, domestic
& international events/projects; oversaw end-to-end operations pertaining to diverse, live & virtual events,
conferences, and meetings. Streamlined marketing collaterals, coordinated press releases, cultivated donors &
prospects, and strengthened community relationships. Proved to be a strategic, single point of contact for several
internal & external stakeholders.

Operations & Database Management | Social Media Marketing | Promotion & Fundraising | Business Continuity

ü Proved instrumental in growing the database of donors and volunteers by 6X; conceptualized, developed,
and implemented an information collection & collation process at the reception, in collaboration with other
departments and volunteer coordinators.
ü Increased the number of Facebook followers to 5K within a span of 18 months; developed a social media
calendar with appealing content. Enhanced activity on Facebook and encouraged Social Media Managers to
proactively engage with target audience.

consultative sales, hunter, business development, lead generation, cold calling, outside sales, sales representative,
salesperson, salesman, saleswoman, top performer, President’s Club, hunter, small, medium sized sales, comprehensive
insurance, human resource services, professional jobs, business management, Denver, South East Denver, online marketing,
advertising, media space

ü Established branding guidelines for the agency’s brand; assessed each piece of marketing and
communication to align all printed and online collaterals.
ü Steered the Executive leadership, team members and staff toward a unified goal of fundraising; formulated
weekly reports, maintained regular communication with stakeholders, encouraged accountability, aligned
targets, and achieved 18% increment in funds sourced as compared to previous financial year.
ü Went above and beyond to ensure business continuity during the unprecedented times of COVID-19
pandemic; transitioned to virtual mode of engaging with residents and donors by organizing online events.
Ø Set a never-before record by receiving donations worth $500K+ in FY2020.

Significant Projects & Events | Brand Positioning | Negotiation & Liaison | Team Engagement | Key Accolades

ü Consolidated various programs operating in silo; created a cohesive message for the brand and agency.
Enabled employees to align with organization-level goals, gain understanding of umbrella of programs on
offer, and improve capabilities to promote the agency as a whole.
Ø Formulated and implemented ‘Our Impact’ – a comprehensive collateral elaborating diverse
programs and services. Initiated and led regular training sessions for staff.
ü Identified and onboarded an international law firm to register ‘RecovHery’ as a trademark – a process
stalled earlier due to lack of funding. Oversaw end-to-end coordination of the process and only expense
incurred was that of the registration.
ü Recognized by the Texas State and Health Department for successfully implementing a youth prevention
campaign on social media. Project extrapolated and set as an example to show other agencies on nuances
of interaction and engagement to be done on social media.
ü Coordinated a major volunteer event project that brought 100+ volunteers to work on campus for a one-
day renovation project worth $300K; sourced funding from AEC Cares.
ü Oversaw end-to-end coordination of an art event that included clients from across 3 different campuses.
Collaborated with the international award-winning, multidisciplinary artist Branislav Jankic to support the
project aiming to lower the stigma attached to addiction.


Co-Founder/Chief Marketing Officer/Buyer; Krishna International SA de CV (Jan 2000 – Oct 2013)

Co-Founder/Head of Sales & Merchandising; Krishna International (KI) Trading Company (Feb 2009 – Nov 2010)

Manager – Post Merger Integration Team, USA; CEMEX (Jan 2000 – Jul 2005)
(Earlier Roles: Corporate Communications Analyst | Participant – New Talents Program)


Bachelor of Business Management | Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM) | 1999

Creating Social Media Content That Works Workshop, 2021 | Fundraising in 2021 & Beyond – Diversifying
Revenue to Weather the Pandemic, 2021 | Abuse, Neglect and Exploitation, 2020 | Launching a Social Marketing
Campaign that Works, 2019 | Security Training, 2019 | Statewide Media Campaign Workshop, Drug Free Texas,
2019 | Statewide Media Campaign Training THHS, Drug Free Texas, 2018 | Corporate Branding Series, 2004