Katy, TX 77493
Enthusiastic and driven sales and marketing professional strongly skilled large event sales, creating
innovative brand awareness, event planning, logistics, budgeting, forecasting, training & managing
sales teams, impeccable guest experiences, and the art of closing the deal!
Authorized to work in the US for any employer
Regional Sales Manager
Mendocino Farms Sandwich Market – Houston, TX
July 2019 to Present
Responsible for creating brand awareness and oversee a team to exceed sales goals for multi unit market
through cold calls, grassroots outreach, and in person presentations and sales calls
Organizing creating, and executing marketing initiatives including all social media outreach.
Overseeing the training of sales teams, budget planning for New Store Openings
Manages a staff of 18 that includes, sales coordinators, delivery and event staff
All Texas locations are up in sales by 60% over prior 2019 sales
Regional Sales Manager
PIADA Italian Street Food – Houston, TX
July 2017 to July 2019
Responsible to oversee my team for all catering sales and marketing efforts for the Multi Unit restaurant
operation in the Houston and College Station Markets.
Training and Developing all sales coordinators and delivery personnel in every aspect of catering at all
Executing & Developing Grassroots and Social Media/Brand Awareness Marketing plans for my division.
Budgeting and Forecasting plans to set monthly, weekly, yearly catering goals.
Doubled catering revenue in Houston market over prior year in a 5 month time frame.
Responsibilities also included networking at least 3 events per month, setting up 2-3 tastings per week
to build corporate and bridal business, attend wedding shows, 5-10 face to face appointments per week
with potential corporate clients and event venues to build sales.
Oversee a catering team of 15 people that includes sales coordinators, and delivery/service personnel.
Sales & Marketing Manager
Hard Rock Cafe – Houston, TX
January 2017 to July 2017
Annual Sales Volume 3 to 3.5 million
In charge of selling private events, buy outs and full service catering in the Houston market with a main
focus being on corporate and convention business.
In charge of all local marketing activations and initiatives and all social media marketing
Responsibilities also include site tours, cold calling, sales blitzes, hosting and attending networking
Increased sales exponentially over prior year within only 7 months.
Buca di Beppo – Houston, TX
June 2014 to January 2017
Annual Restaurant Sales Volume $5 Million- $5.6 Million
Responsible for all private dining sales and outside corporate and social catering sales along with creating
and executing all local marketing initiatives.
5-10 outside sales appointments per week to large corporations, big box retailers, wedding venues,
colleges, schools and travel operators to become preferred caterer/vendor or to host private dining
Training new sales managers, coordinators in different markets along with delivery/banquet personnel
50 cold calls per week to perspective clients. At the least 10% had to turn into a qualified meeting.
3-4 Hosted Lunches per week to prospective corporate clients for outside catering business or private
Attending 3-4 networking events per month to help grow sales
Conduct tastings inside restaurant for clients to book weddings, rehearsal dinners , and corporate events
inside and outside of the restaurant.
When I started my restaurant was #47 in company and I moved us to #3 for overall sales within 6 months
out of 112 locations and have continuously stayed in the top 3 during my tenure.
Have always exceeded monthly and yearly sales goals.
Director of Sales
Lasagna House – Sugar Land, TX
October 2011 to June 2014
Annual Sales Volume: $3 Million – $3.5 Million
Responsible for all private dining and offsite catering sales for Sugar Land and Houston Sales areas.
• Constructed and implemented new training program for sales managers in all 6 locations
• Conduct site tours and tastings at restaurant to book private dining business. In charge of all aspects of
booking business from the initial inquiry call or visit to the sending of the contracts and working closely
with the Chef and ops team to execute top of the line events.
Conducted outside sales calls to large corporations, big box retailers, and wedding venues to increase
outside catering sales and private event business. Consisted of food presentations and sales pitches to
become a preferred caterer/ vendor, and private dining client.
• Consistently achieve the best financial results in the company
• Consult with clients on all off site full service caterings.
Bar Manager/Marketing Consultant
Sam’s Boat – Seabrook, TX
April 2009 to July 2011
Annual Sales Volume: $3.1 Million – $3.6 Million
• Led training program
-Trained 2 Bartenders to promote to higher positions-1 to trainer, 1 to Assistant Manager
• Met all goals for labor cost and liquor cost
• Managed Street Marketing Team and planned and participated in marketing events that promoted the
brand in the community
• Worked with vendors and liquor reps to plan all promotional events: including booking entertainment
• Managed schedules for a staff of over 50 employees
Catering & Private Events Coordinator
Café Annice – Lake Jackson, TX
February 2006 to April 2009
Annual Sales Volume: $2 Million – $2.4 Million
• Managed Banquet/Catering schedule for a staff of 30
• Assisted in planning and running catering events on and off site from initial inquiry to set up and point
of contact at events.
• Managed all catering / banquet supplies inventory to meet all budget goals
Ricochet Sports Bar – Lake Jackson, TX
2002 to 2006
Chili’s – Lake Jackson, TX
2000 to 2002
Administrative Assistant-Brazosport College Co-Op
Dow Chemical/Public Affairs – Freeport, TX
2000 to 2001
Associate in Business Management
Brazosport College – Lake Jackson, TX
2000 to 2003
Sweeny High School – Sweeny, TX
•Cold Calling (10+ years)•Data Entry (10+ years)•Sales (10+ years)•Salesforce (6 years)•Account Management (10+ years)•CRM (10+ years)•Inventory Management (10+ years)•MS Office (10+ years)
•Powerpoint (10+ years)•Time Management (10+ years)•Sales Experience (10+ years)•Inside Sales (10+ years)•Hospitality Experience (10+ years)•Territory Management (6 years)•Customer Service (10+ years)•Microsoft Office (10+ years)•Micros POS (10+ years)•Aloha POS (10+ years)•Hootsuite (3 years)•Outside Sales (10+ years)•Forecasting (6 years)•Event Planning (10+ years)•Business Development (10+ years)•Sales Management (10+ years)•Event Marketing (6 years)•Digital Marketing (6 years)•Profit & Loss (10+ years)•Branding (10+ years)•High-end Sales•Management Experience•Restaurant Management•Microsoft Excel•Marketing•Microsoft Word•Microsoft Powerpoint•Microsoft Outlook•Negotiation•B2B Sales•Email Marketing•Analytics•Pricing•Upselling•CRM Software•Social Media Management•Restaurant Experience•Project Management•Leadership•Budgeting
•Hospitality•Customer Relationship Management•Labor Cost Analysis•Search Engine Optimization (SEO)•Catering
Brand Ambassador — Expert
Promoting brand awareness and sales.
Full results: Expert
Sales Skills — Expert
Persuading reluctant customers to buy products or services, and influencing and negotiating with
customers to meet sales goals.
Full results: Expert
Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued
development in any professional field.
Typing 65 wpm, Proficient in Microsoft Office, Excel, Outlook, and Powerpoint
Strong background in brand awareness, logistics, offsite catering, event planning, training sales teams,
project management. and overseeing sales teams
Proficient in Delphi,Gather,TripleSeat, Hootsuite, Monkey Media,Aloha, Micros, Digital Dining, and RCS
Ambassador for the Houston Metropolitan Chamber of Commerce
Member of GHCVB
West Houston Wedding Professionals
Houston Professionals Networking
Member of Administrative Professionals- Houston