Responsibilities:
- Develop and implement comprehensive social media strategies to enhance brand awareness, engagement, and online presence across various platforms.
- Create engaging and shareable content, including captivating written posts, eye-catching images, and compelling videos, that align with the company’s brand identity.
- Manage and optimize social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Regularly monitor and analyze social media performance metrics to measure the effectiveness of campaigns and make data-driven decisions to drive engagement and growth.
- Collaborate with cross-functional teams to ensure alignment of social media efforts with overall marketing objectives and brand guidelines.
- Stay updated with industry trends, emerging platforms, and best practices in social media marketing to drive innovation and creativity.
- Respond to comments, messages, and inquiries in a timely and professional manner, fostering positive customer interactions and brand loyalty.
- Capture high-quality photos of our various brands for social media use, ensuring visual consistency and brand integrity.
- Be willing to work occasional night and weekend hours to cover live events and engage with our online community during peak times.
- Proven track record of developing and executing successful social media campaigns that have resulted in increased brand visibility and audience engagement.
- Excellent written and verbal communication skills, with the ability to craft compelling and concise content tailored for different platforms.
- Proficient in using social media management tools, analytics platforms, and content creation/editing software.
- Ability to capture high-quality photos of products and brands for social media use.
- Creative mindset with a keen eye for visual aesthetics and an ability to adapt to different brand identities.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
- Ability to work independently as well as collaboratively within a team.